Ram Trucks

When Ram Trucks wanted to show off the off-road capabilities of their trucks to engineers and media, they called on Barlow Adventures.

Barlow Adventures took the vehicles out on technical terrain to showcase their capabilities.

The Ask

Ram Trucks wanted to display the many-faceted capabilities of their newly designed Power Wagons, Rebel, and HD Rebel.

The Solution

The Barlows team worked with Stellantis’ marketing team to scout trails that would exemplify the capabilities of the Power Wagon and Ram HD Rebel truck platforms. Nena Barlow was on site to provide trail guide/spotting services during the media drives. Barlow also piloted Ram trucks to podium finishes in the Rebelle Rally garnering positive media coverage while showcasing the vehicles’ off-road capabilities in rugged terrain.